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Retail industry is the big spender
December 22, 2016
By: TOM BRANNA
It's no surprise that spending in video, social and mobile advertising is expanding across all sectors, but what sectors are leading the way? According to a study by eMarketer, retail held the top spot in 2016, with a 21.9% share. That's ahead of automotive, 12.7%; financial services, 12.2% and telecom, 11.10%. CPG and consumer products are fifth, with an 8.7% share of the US digital ad spend for 2016, just ahead of travel at 8.3%.
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